Monthly Archives: December 2011

What’s wrong with Twitter? or Why bosses don’t Tweet?

Twitter on Laptop

In our industry Twitter is on everyone’s lips. Why? Because its potential as a networking and relationship building tool is huge. You can struggle to get the head of a think tank to answer your emails or letters, but he or she may be quite happy to share tweets with you on a regular basis. And once […]

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Meeting the press

Keeping the media up to date with the new products and services your organisation is launching is key to securing column inches in the publications you want to target. Pitching a news item or article idea and keeping in regular contact with key journalists by phone and email can be very effective for getting your […]

Posted in Blog, Journalists, PR Ideas and Resources | Tagged , , | Leave a comment
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