Monthly Archives: January 2012

AVE is a dying breed, but what’s the alternative?

By Adele Hawkes | Published: January 23, 2012 | Leave a comment

The news that PR Week has decided to ban AVE (Advertising Value Equivalent, or how much the coverage would have cost if the space had been paid-for advertising) as a measurement method in its awards won’t have surprised many people working in public relations. It’s been a bone of contention for a long time and […]

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Creating Creative Campaigns

By Adele Hawkes | Published: January 14, 2012 | Leave a comment

“Creative thinking is the last legal way to secure an unfair advantage.” Maurice Saatchi Being creative in both approach and execution is something PR and marketing people talk about incessantly, and certainly the beginning of a new year is an ideal time to think about how best to bring a little creativity into your campaigns […]

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