Monthly Archives: February 2012

Is your PR efficient?

Working with clients in the Public Sector (as we do here at Catherine Lane PR), ‘efficiency and effectiveness’ and the very real need to do ‘more with less’ are subjects that keep coming up. PR should follow suit and be as effective as it’s possible to be, offering tangible benefits and value for money at […]

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What do journalists want?

I was scrolling through a blog the other day (for the life of me I cannot remember whose it was otherwise I would provide a link) and a journalist was bemoaning one of his pet hates which went something like this: “I hate it when a PR sends me the whole story; the angle, the […]

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