Start with a great headline – it really is as simple as that. If you’ve read this far, you’ll have proven the point! Sharp and snappy titles are always going to encourage readers to continue reading, exactly what you want when you’ve spent time carefully crafting the content of your press release, blog or article. […]
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Can everything that counts be counted in PR?
“Not everything that can be counted counts, and not everything that counts can be counted,” said Albert Einstein many years ago. It’s a statement that you might feel resonates with the perennial issues of PR measurement. The idea of evaluating campaigns using AVEs (Advertising Value Equivalents) was rejected so long ago that they sound like […]