Author Archives: Catherine Lane

How to secure a speaker slot at Bett

Bett is awash with decision makers seeking inspiration in education technology, but how can you can best engage with the maximum number of potential customers.
One way of upping the ante is to present a talk and Bett has five theatres, open to all attendees, for this very purpose. However, as you might imagine, securing a slot can be easier said than done. Find out how you can increase your chances of getting picked…

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How to use #Hashtags Properly

Enter the world of Twitter and you will experience a typhoon of hashtags –  #sohappy, #quoteoftheday, #besteventever, #justhashtaganything The aim of a hashtag is to enable people to search for tweets that have a relevant theme.  Used properly, hashtags can be a very powerful marketing tool to drive customers back to your site or to […]

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In it for the long run?

I got a shock last week when, taking a Ryanair flight, I noticed a significant change in how I was treated by staff and also in the tone of the inflight magazine. The mag listed a number of different ways in which the company was improving service to customers – not something I am used […]

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‘Cut out and keep’ guide to crisis management

Nobody likes to dwell on the possibility of it happening, but should a crisis hit, the ability to act fast can make all the difference. No doubt you’ve read all the books that tell you ‘the key to crisis management is advanced planning’, and yet it’s surprisingly common to find that this particular job never […]

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How to write a winning award entry


Award entries are a great way to get recognition for your brand, your products or your customers. They can also lead to media interest in the winners and so are a good tool for PRs to use.
The downside is they can sometimes take a long time to put together, so you only want to invest the time if you are certain you will get the recognition you deserve. So what do you need to do to increase the likelihood of you winning the award you’re after?

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What to Tweet

The Thinker

Stuck for ideas of what to Tweet, here are some suggestions that might help

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Raising Your Twitter Profile

I have been advising our clients a lot recently on raising their Twitter profiles. I thought I would share some of the key pointers here too.

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The hitch hiker’s guide to social media measurement


As we have mentioned elsewhere in this blog (AVE is a dying breed), the world of PR measurement is changing. A good case study written by a journalist or a glowing product review is worth 10 times more than the thousands of pounds it costs to advertise in that magazine. But it is not the […]

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PR that delivers on your business objectives

Success & Failure

A Guide to Good PR

Lots of businesses recognise the need for PR, but how do you create a PR plan that delivers on your objectives? Read these tips

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What do journalists want?

I was scrolling through a blog the other day (for the life of me I cannot remember whose it was otherwise I would provide a link) and a journalist was bemoaning one of his pet hates which went something like this: “I hate it when a PR sends me the whole story; the angle, the […]

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