Author Archives: Catherine Lane

In it for the long run?

I got a shock last week when, taking a Ryanair flight, I noticed a significant change in how I was treated by staff and also in the tone of the inflight magazine. The mag listed a number of different ways in which the company was improving service to customers – not something I am used […]

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‘Cut out and keep’ guide to crisis management

Nobody likes to dwell on the possibility of it happening, but should a crisis hit, the ability to act fast can make all the difference. No doubt you’ve read all the books that tell you ‘the key to crisis management is advanced planning’, and yet it’s surprisingly common to find that this particular job never […]

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How to write a winning award entry

Trophy

Award entries are a great way to get recognition for your brand, your products or your customers. They can also lead to media interest in the winners and so are a good tool for PRs to use.
The downside is they can sometimes take a long time to put together, so you only want to invest the time if you are certain you will get the recognition you deserve. So what do you need to do to increase the likelihood of you winning the award you’re after?

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What to Tweet

The Thinker

Stuck for ideas of what to Tweet, here are some suggestions that might help

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Raising Your Twitter Profile

I have been advising our clients a lot recently on raising their Twitter profiles. I thought I would share some of the key pointers here too.

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The hitch hiker’s guide to social media measurement

Galaxy

As we have mentioned elsewhere in this blog (AVE is a dying breed), the world of PR measurement is changing. A good case study written by a journalist or a glowing product review is worth 10 times more than the thousands of pounds it costs to advertise in that magazine. But it is not the […]

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PR that delivers on your business objectives

Success & Failure

A Guide to Good PR

Lots of businesses recognise the need for PR, but how do you create a PR plan that delivers on your objectives? Read these tips

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What do journalists want?

I was scrolling through a blog the other day (for the life of me I cannot remember whose it was otherwise I would provide a link) and a journalist was bemoaning one of his pet hates which went something like this: “I hate it when a PR sends me the whole story; the angle, the […]

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What’s wrong with Twitter? or Why bosses don’t Tweet?

Twitter on Laptop

In our industry Twitter is on everyone’s lips. Why? Because its potential as a networking and relationship building tool is huge. You can struggle to get the head of a think tank to answer your emails or letters, but he or she may be quite happy to share tweets with you on a regular basis. And once […]

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Top Tips for PR Inspiration

Brainstorm Image

There are times when a little PR inspiration goes a long way. Maybe you are planning a new product launch or are simply stuck for ideas for a news hook that will help convince the media to write about your organisation now. Here are a few PR tips to help you come up with a […]

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