Author Archives: Natasha North

Selling in your stories

Selling your story to the press is a key skill for any PR person worth their salt. The way you go about this can make the difference between a rude rebuttal and getting the coverage you want. Here are some top tips for getting it right. 1. Know your media Before you pitch a story […]

Posted in Blog, Journalists, PR Ideas and Resources | Tagged , , , | Leave a comment

Using Public Speaking Opportunities for PR

Presenting a “how-to” talk in front of an audience of potential customers can be a great way to increase awareness of your company, product and/or service, and ultimately attract new business. Don’t panic if public speaking fills you with dread – the speaker doesn’t need to be from within your own company. If your product […]

Posted in Blog, PR Ideas and Resources | Tagged , , , , | Leave a comment

Feature writing tips

You can get coverage in the media by offering to supply target publications or blogs with written articles. This might be an opinion piece about something in the news or a feature that shares yours or your customers’ experience of dealing with a particular issue which would be of interest to their readers. If you […]

Posted in Blog, Writing | Tagged , | Leave a comment

Securing a speaking engagement with a winning synopsis

Following on from my last blog post, Using Public Speaking Opportunities for PR, once you’ve found a seminar or speaking opportunity that you’re interested in, you’ll need to submit a synopsis to the event organisers.   Some conferences will list the specific speaking engagements available for each conference.  Alternatively, the organisers will ask for speakers to […]

Posted in Blog | Leave a comment

How to find bloggers

There is no doubt that blogs are very important for PR but with at least 156 million blogs in existence on the web, how can you find the most relevant and influential blogs? In addition to a simple google search adding “+blog” in the search box or the google blog search, there are a number […]

Posted in Blog | Tagged , | Leave a comment
  • What our clients say

    "Very responsive to urgent issues/requests. Extremely strong relationship management across all areas of our business."

    "You're responsive, have a rapid turnaround of work and easy to discuss ideas with, turning often wild ideas into a quality piece of work."

    "Response times to enquiries/requests are very quick and very clear. Impressive quality of work that comes through demonstrating in-depth industry insight."

    "It is a very professional and informed service, great people and represent our company and values really well."

    "The service we receive is great."

    "The team are great to work with and really enthusiastic about our business and the education sector. It's great to be working with people who really know their stuff."

    "Friendly, approachable team who deliver great results."

    "Good, solid service provider. Flexible, open and trustworthy."

    "You make it look so easy when turning a dry subject into something very interesting."

    "Always professional, always helpful, always top quality."

    "Work is of a very high standard and with good results. A pleasure to work with the team."

    "Catherine Lane PR has enabled us to build a positive relationship with the press that has resulted in many more of our customers understanding just what our software can do for them."

    "Catherine Lane PR continues to more than justify my decision to take them on and then increase the number of days that they do for us."

    "We were extremely impressed with the ability of Catherine Lane PR to get to grips quickly with our products and their key messages, which was reflected in the quality and amount of press coverage we received."