The Good PR Blog

Poll! Who will be crowned winner of The Great British Bake Off 2015? Vote now!

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Checklist for a PR Agency

You have finally decided that you need a PR agency to help you get noticed by your target audiences. So, what points do you need to consider when choosing which will be the right agency for you?

Here are some guidelines to help.

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Which associations do teachers belong to?

One way of getting your products or services noticed is to have them featured in magazines that teachers read. Many teachers belong to associations that publish magazines that you can target, but which associations do they belong to and do they read their publications? Well we asked a number of teachers to find out the answers to these questions.

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Which social media channels do teachers use?

To help focus your PR and marketing efforts, you want to know whether teachers are active users of social media and if so which channels they use to help them find information to support them in their work.

Well, we went out and asked teachers exactly those questions and here in our video, we find out whether Twitter is the only social media channel teachers use to share information and resources or if they dip into others too.

Also posted in PR Planning, social media, Twitter | Tagged , , | 1 Response

What is the biggest problem on teachers’ desks at the moment?

The role of teachers has fundamentally changed in recent years and that means so have the problems that teachers face.

To effectively communicate with teachers you need to understand their pain points and position your products as solutions to these problems.

But what are the issues keeping teachers awake at night? View our video to find out.

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Which blogs do teachers read?

There are a plethora of education blogs on the internet, but do you know how teachers decide which ones to read? Well, we stopped a few friendly teachers and asked them that question.

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Which publications do teachers read?

One of the keys to targeting teachers effectively is knowing where they go for information and getting your products featured in those places. In this video, teachers talk about which publications they regularly read.

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Four steps to writing better blogs

There’s a world of difference between a blog post that keeps the reader hooked from start to finish, and one that has them giving up before they’re halfway through. In this post, Julia Anthony, our top blog writer, examines they key tips to getting your post right.

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Can everything that counts be counted in PR?

“Not everything that can be counted counts, and not everything that counts can be counted,” said Albert Einstein many years ago. It’s a statement that you might feel resonates with the perennial issues of PR measurement. The idea of evaluating campaigns using AVEs (Advertising Value Equivalents) was rejected so long ago that they sound like […]

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How to write a winning Bett award entry

Award entries are a great way to get recognition for your brand and your products. This is especially true of the Bett Awards, which are part of one of the world’s most prestigious educational ICT events. We reveal all our top tips in our guide on writing winning award entries, which has been revised and updated specifically for the Bett Awards

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