The Good PR Blog

How to secure a speaker slot at Bett

Bett is awash with decision makers seeking inspiration in education technology, but how can you can best engage with the maximum number of potential customers.
One way of upping the ante is to present a talk and Bett has five theatres, open to all attendees, for this very purpose. However, as you might imagine, securing a slot can be easier said than done. Find out how you can increase your chances of getting picked…

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A surprisingly simple way to get people to read what you’ve written

Start with a great headline – it really is as simple as that. If you’ve read this far, you’ll have proven the point! Sharp and snappy titles are always going to encourage readers to continue reading, exactly what you want when you’ve spent time carefully crafting the content of your press release, blog or article. […]

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How to use #Hashtags Properly

Enter the world of Twitter and you will experience a typhoon of hashtags –  #sohappy, #quoteoftheday, #besteventever, #justhashtaganything The aim of a hashtag is to enable people to search for tweets that have a relevant theme.  Used properly, hashtags can be a very powerful marketing tool to drive customers back to your site or to […]

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Acronym Bingo, anyone?

Few would disagree that communicating with your target audience in a clear and engaging manner is one of the touchstones of good public relations. In the first of her guest blogs, award winning freelance journalist Sal McKeown discusses one of the barriers to this and a personal bugbear – the increasing use of confusing acronyms. […]

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In it for the long run?

I got a shock last week when, taking a Ryanair flight, I noticed a significant change in how I was treated by staff and also in the tone of the inflight magazine. The mag listed a number of different ways in which the company was improving service to customers – not something I am used […]

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‘Cut out and keep’ guide to crisis management

Nobody likes to dwell on the possibility of it happening, but should a crisis hit, the ability to act fast can make all the difference. No doubt you’ve read all the books that tell you ‘the key to crisis management is advanced planning’, and yet it’s surprisingly common to find that this particular job never […]

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Selling in your stories

Selling your story to the press is a key skill for any PR person worth their salt. The way you go about this can make the difference between a rude rebuttal and getting the coverage you want. Here are some top tips for getting it right. 1. Know your media Before you pitch a story […]

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How to write a winning award entry

Trophy

Award entries are a great way to get recognition for your brand, your products or your customers. They can also lead to media interest in the winners and so are a good tool for PRs to use.
The downside is they can sometimes take a long time to put together, so you only want to invest the time if you are certain you will get the recognition you deserve. So what do you need to do to increase the likelihood of you winning the award you’re after?

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What to Tweet

The Thinker

Stuck for ideas of what to Tweet, here are some suggestions that might help

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Raising Your Twitter Profile

I have been advising our clients a lot recently on raising their Twitter profiles. I thought I would share some of the key pointers here too.

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