The Good PR Blog

Category: PR Ideas and Resources

What is the biggest problem on teachers’ desks at the moment?

The role of teachers has fundamentally changed in recent years and that means so have the problems that teachers face.

To effectively communicate with teachers you need to understand their pain points and position your products as solutions to these problems.

But what are the issues keeping teachers awake at night? View our video to find out.

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Which blogs do teachers read?

There are a plethora of education blogs on the internet, but do you know how teachers decide which ones to read? Well, we stopped a few friendly teachers and asked them that question.

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Which publications do teachers read?

One of the keys to targeting teachers effectively is knowing where they go for information and getting your products featured in those places. In this video, teachers talk about which publications they regularly read.

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How to secure a speaker slot at Bett

Bett is awash with decision makers seeking inspiration in education technology, but how can you can best engage with the maximum number of potential customers.
One way of upping the ante is to present a talk and Bett has five theatres, open to all attendees, for this very purpose. However, as you might imagine, securing a slot can be easier said than done. Find out how you can increase your chances of getting picked…

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Selling in your stories

Selling your story to the press is a key skill for any PR person worth their salt. The way you go about this can make the difference between a rude rebuttal and getting the coverage you want. Here are some top tips for getting it right. 1. Know your media Before you pitch a story […]

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How to write a winning award entry


Award entries are a great way to get recognition for your brand, your products or your customers. They can also lead to media interest in the winners and so are a good tool for PRs to use.
The downside is they can sometimes take a long time to put together, so you only want to invest the time if you are certain you will get the recognition you deserve. So what do you need to do to increase the likelihood of you winning the award you’re after?

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PR that delivers on your business objectives

Success & Failure

A Guide to Good PR

Lots of businesses recognise the need for PR, but how do you create a PR plan that delivers on your objectives? Read these tips

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Using Public Speaking Opportunities for PR

Presenting a “how-to” talk in front of an audience of potential customers can be a great way to increase awareness of your company, product and/or service, and ultimately attract new business. Don’t panic if public speaking fills you with dread – the speaker doesn’t need to be from within your own company. If your product […]

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Meeting the press

Keeping the media up to date with the new products and services your organisation is launching is key to securing column inches in the publications you want to target. Pitching a news item or article idea and keeping in regular contact with key journalists by phone and email can be very effective for getting your […]

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