The Good PR Blog

Category: social media

Checklist for a PR Agency

You have finally decided that you need a PR agency to help you get noticed by your target audiences. So, what points do you need to consider when choosing which will be the right agency for you?

Here are some guidelines to help.

Also posted in Blog, measurement, PR Planning | Leave a comment

Which social media channels do teachers use?

To help focus your PR and marketing efforts, you want to know whether teachers are active users of social media and if so which channels they use to help them find information to support them in their work.

Well, we went out and asked teachers exactly those questions and here in our video, we find out whether Twitter is the only social media channel teachers use to share information and resources or if they dip into others too.

Also posted in Blog, PR Planning, Twitter | Tagged , , | 1 Response

Which blogs do teachers read?

There are a plethora of education blogs on the internet, but do you know how teachers decide which ones to read? Well, we stopped a few friendly teachers and asked them that question.

Also posted in Blog, PR Ideas and Resources | Tagged , , | Leave a comment

Four steps to writing better blogs

There’s a world of difference between a blog post that keeps the reader hooked from start to finish, and one that has them giving up before they’re halfway through. In this post, Julia Anthony, our top blog writer, examines they key tips to getting your post right.

Also posted in Blog, Writing | Tagged , , | Leave a comment

Can everything that counts be counted in PR?

“Not everything that can be counted counts, and not everything that counts can be counted,” said Albert Einstein many years ago. It’s a statement that you might feel resonates with the perennial issues of PR measurement. The idea of evaluating campaigns using AVEs (Advertising Value Equivalents) was rejected so long ago that they sound like […]

Also posted in Blog, measurement, PR Planning, Twitter | Tagged , , , , , , , , , , , , | Leave a comment

What to Tweet

The Thinker

Stuck for ideas of what to Tweet, here are some suggestions that might help

Also posted in Blog, Twitter | Tagged , | Leave a comment

Raising Your Twitter Profile

I have been advising our clients a lot recently on raising their Twitter profiles. I thought I would share some of the key pointers here too.

Also posted in Blog, Twitter | Tagged , | Leave a comment

The hitch hiker’s guide to social media measurement

Galaxy

As we have mentioned elsewhere in this blog (AVE is a dying breed), the world of PR measurement is changing. A good case study written by a journalist or a glowing product review is worth 10 times more than the thousands of pounds it costs to advertise in that magazine. But it is not the […]

Also posted in Blog, measurement | Tagged , , , | Leave a comment
  • What our clients say

    "Very responsive to urgent issues/requests. Extremely strong relationship management across all areas of our business."

    "You're responsive, have a rapid turnaround of work and easy to discuss ideas with, turning often wild ideas into a quality piece of work."

    "Response times to enquiries/requests are very quick and very clear. Impressive quality of work that comes through demonstrating in-depth industry insight."

    "It is a very professional and informed service, great people and represent our company and values really well."

    "The service we receive is great."

    "The team are great to work with and really enthusiastic about our business and the education sector. It's great to be working with people who really know their stuff."

    "Friendly, approachable team who deliver great results."

    "Good, solid service provider. Flexible, open and trustworthy."

    "You make it look so easy when turning a dry subject into something very interesting."

    "Always professional, always helpful, always top quality."

    "Work is of a very high standard and with good results. A pleasure to work with the team."

    "Catherine Lane PR has enabled us to build a positive relationship with the press that has resulted in many more of our customers understanding just what our software can do for them."

    "Catherine Lane PR continues to more than justify my decision to take them on and then increase the number of days that they do for us."

    "We were extremely impressed with the ability of Catherine Lane PR to get to grips quickly with our products and their key messages, which was reflected in the quality and amount of press coverage we received."