The Good PR Blog

Category: Twitter

Which social media channels do teachers use?

To help focus your PR and marketing efforts, you want to know whether teachers are active users of social media and if so which channels they use to help them find information to support them in their work.

Well, we went out and asked teachers exactly those questions and here in our video, we find out whether Twitter is the only social media channel teachers use to share information and resources or if they dip into others too.

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Can everything that counts be counted in PR?

“Not everything that can be counted counts, and not everything that counts can be counted,” said Albert Einstein many years ago. It’s a statement that you might feel resonates with the perennial issues of PR measurement. The idea of evaluating campaigns using AVEs (Advertising Value Equivalents) was rejected so long ago that they sound like […]

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How to use #Hashtags Properly

Enter the world of Twitter and you will experience a typhoon of hashtags –  #sohappy, #quoteoftheday, #besteventever, #justhashtaganything The aim of a hashtag is to enable people to search for tweets that have a relevant theme.  Used properly, hashtags can be a very powerful marketing tool to drive customers back to your site or to […]

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What to Tweet

The Thinker

Stuck for ideas of what to Tweet, here are some suggestions that might help

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Raising Your Twitter Profile

I have been advising our clients a lot recently on raising their Twitter profiles. I thought I would share some of the key pointers here too.

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What’s wrong with Twitter? or Why bosses don’t Tweet?

Twitter on Laptop

In our industry Twitter is on everyone’s lips. Why? Because its potential as a networking and relationship building tool is huge. You can struggle to get the head of a think tank to answer your emails or letters, but he or she may be quite happy to share tweets with you on a regular basis. And once […]

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