How to find bloggers

There is no doubt that blogs are very important for PR but with at least 156 million blogs in existence on the web, how can you find the most relevant and influential blogs?

In addition to a simple google search adding “+blog” in the search box or the google blog search, there are a number of dedicated blog search engines on the web including Technorati, Wikio and Blog Pulse. These provide detailed statistics on blog popularity, including the main topics discussed on the blog and a list of the most featured words in the blog also known as tag clouds.

Once you’ve found a blog, you can analyse its relevance to your sector by reading the blogger’s bio and reading a few of the most recent blogs. All blogs have a search engine so you can search for key words.

You can measure the popularity of the blog by having a look at the number of comments on the recent posts as well as the amount of subscribers. It is also worth noting how the bloggers are attempting to make their blog more sticky e.g. have they highlighted their best content, do they respond to comments on their blog and do they make it easy to share content on twitter. Bloggers that also feature guest posts and link to other blog are considered to be part of the bigger blogger community and therefore ones to watch.

If a blog has no comments it does not necessarily mean that the blog is not being read, this is why it’s important to link to their twitter to see how many followers they have as well as seeing what they tweet about and how often. Often some of the followers of the blogger will be bloggers themselves and this will enable you to find more bloggers in that sector.

You can easily keep tabs on the blogs by signing up to an RSS (really simple syndication) feed that enables you to see the latest blogs in one place without having to visit them every time. To do this, you just click on the orange button and then you are given the option to have the link on your browser toolbar or another application such as google reader.

Contacting bloggers for PR and marketing purposes is quite different to contacting journalists and something that will be discussed in another blog.

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  • About the Author

    My focus is on achieving great coverage for our clients and the best part of my day is talking with journalists and bloggers. I am the company’s education blogger expert and spend a lot of my time researching what it is that makes them tick. My background in teaching helps me to think from a teacher’s perspective when developing PR ideas and writing for our clients in the education sector. Outside of work I like to run, play the piano and have fun with my kids.

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