How to write a winning Bett award entry

Bett Award BlogAward entries are a great way to get recognition for your brand and your products. This is especially true of the Bett Awards, which are part of one of the world’s most prestigious educational ICT events.

Winning a gong for one of your products at the Bett Awards means potential customers have external confirmation that your product is best of class. It can also lead to additional media and social media interest and so the accolades are a good tool for ensuring more people know about you and your products.

The downside is the entries themselves can sometimes take a long time to put together, so you only want to invest the time if you are certain you will get the recognition you deserve. So what do you need to do to increase the likelihood of winning the award you’re after?

We reveal all our top tips in our guide on writing winning award entries, which has been revised and updated specifically for the Bett Awards.

In the guide you will find out:

  • How to prove to the judges that your product deserves to win
  • What sort of language judges respond to in the entry
  • Which customer testimonials are the best to use
  • How much supporting material to send

Download our Bett How to Guide: how to write a winning Bett award entry.

The deadline for submission of your Bett award entry is 29th September 2014. To enter, please follow this link: and if you would like us to write your entry for you, please call us for a quote on 020 7117 6015 or email We would be happy to discuss how we can help you get noticed at Bett!

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  • About the Author

    It’s my job to look strategically at our clients’ goals for their brand and then apply my knowledge of PR, the media and online communities to make sure that we deliver. The part of my job that I enjoy most is being able to provide a fresh perspective for our clients – and uncovering the best way to raise the profile of their brand. I also love keeping up to date with the ever changing nature of PR.

    Before setting up the business, I worked both in-house and agency-side doing PR in the education and telecoms sectors. I split my time between France and the UK and so I can often be found at airports smuggling cheddar cheese into the land of camembert.

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