Using Public Speaking Opportunities for PR

Presenting a “how-to” talk in front of an audience of potential customers can be a great way to increase awareness of your company, product and/or service, and ultimately attract new business.

Don’t panic if public speaking fills you with dread – the speaker doesn’t need to be from within your own company. If your product or service has achieved some impressive results – e.g. played a part in raising achievement, reduced the number of staff taking days off sick or enabled better management of finances –  why not ask one of your existing customers to speak at an event and tell your target market all about it? Hearing first-hand testimonials and seeing cost-effective results  will inspire confidence in your offering, and make prospective customers more willing to talk to you.

Start by identifying the best opportunities to reach your target market. Teachers, for example, usually attend educational events and conferences throughout the year which offer a number of seminars and speaker slots.  These speaking engagements are delivered by educational professionals about a wide range of educational issues, from motivating special needs children to managing the school budget.

There is a wide variety of speaking opportunities available across most industry sectors at events held by trade unions, independent event organizations, associations, academic institutions and think tanks.  In the education sector, for example, there are numerous opportunities available, including conferences held by Optimus Education and Specialist Schools and Academies Trust.  There are also speaking opportunities at exhibitions such as The BETT show and The Education Show.

The type of speaking engagement can vary depending on the event.  It can last from 15 minutes up to an hour and be a pure presentation or an interactive workshop.  As long as you make sure that you or your customer are able to get your key messages across and position your company and product well, any format of speaking opportunity can be successful.

Once you’ve found a speaking opportunity of interest, you’ll need to put together a synopsis and submit it for consideration.  Look out for an upcoming post on how to write a winning synopsis.

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  • About the Author

    My focus is on achieving great coverage for our clients and the best part of my day is talking with journalists and bloggers. I am the company’s education blogger expert and spend a lot of my time researching what it is that makes them tick. My background in teaching helps me to think from a teacher’s perspective when developing PR ideas and writing for our clients in the education sector. Outside of work I like to run, play the piano and have fun with my kids.

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