Tag Archives: AVE

Can everything that counts be counted in PR?

“Not everything that can be counted counts, and not everything that counts can be counted,” said Albert Einstein many years ago. It’s a statement that you might feel resonates with the perennial issues of PR measurement. The idea of evaluating campaigns using AVEs (Advertising Value Equivalents) was rejected so long ago that they sound like […]

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What to do if your PR isn’t working

Here at Catherine Lane Towers, we are big fans of monitoring our PR campaigns to ensure that we constantly hit the right notes for our clients. It’s been nearly a year since AVE was formally discarded, but any PR worth their salt would agree that metrics – providing they are bespoke to a client’s requirements […]

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AVE is a dying breed, but what’s the alternative?

The news that PR Week has decided to ban AVE (Advertising Value Equivalent, or how much the coverage would have cost if the space had been paid-for advertising) as a measurement method in its awards won’t have surprised many people working in public relations. It’s been a bone of contention for a long time and […]

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PR Census 2011: Why The Future Looks Bright for PR.

The results of the largest-scale research project into the PR industry for many years are in. Jointly commissioned by PRWeek magazine and PRCA, a professional body that represents PR consultancies, freelancers and in-house communications teams, the 2011 PR Census has been collated from data and desk research to build up a picture of who works […]

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