Tag Archives: communication strategy

Acronym Bingo, anyone?

Few would disagree that communicating with your target audience in a clear and engaging manner is one of the touchstones of good public relations. In the first of her guest blogs, award winning freelance journalist Sal McKeown discusses one of the barriers to this and a personal bugbear – the increasing use of confusing acronyms. […]

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In it for the long run?

I got a shock last week when, taking a Ryanair flight, I noticed a significant change in how I was treated by staff and also in the tone of the inflight magazine. The mag listed a number of different ways in which the company was improving service to customers – not something I am used […]

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‘Cut out and keep’ guide to crisis management

Nobody likes to dwell on the possibility of it happening, but should a crisis hit, the ability to act fast can make all the difference. No doubt you’ve read all the books that tell you ‘the key to crisis management is advanced planning’, and yet it’s surprisingly common to find that this particular job never […]

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Creating Creative Campaigns

“Creative thinking is the last legal way to secure an unfair advantage.” Maurice Saatchi Being creative in both approach and execution is something PR and marketing people talk about incessantly, and certainly the beginning of a new year is an ideal time to think about how best to bring a little creativity into your campaigns […]

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