Tag Archives: communication

How to use #Hashtags Properly

Enter the world of Twitter and you will experience a typhoon of hashtags –  #sohappy, #quoteoftheday, #besteventever, #justhashtaganything The aim of a hashtag is to enable people to search for tweets that have a relevant theme.  Used properly, hashtags can be a very powerful marketing tool to drive customers back to your site or to […]

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Acronym Bingo, anyone?

Few would disagree that communicating with your target audience in a clear and engaging manner is one of the touchstones of good public relations. In the first of her guest blogs, award winning freelance journalist Sal McKeown discusses one of the barriers to this and a personal bugbear – the increasing use of confusing acronyms. […]

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In it for the long run?

I got a shock last week when, taking a Ryanair flight, I noticed a significant change in how I was treated by staff and also in the tone of the inflight magazine. The mag listed a number of different ways in which the company was improving service to customers – not something I am used […]

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‘Cut out and keep’ guide to crisis management

Nobody likes to dwell on the possibility of it happening, but should a crisis hit, the ability to act fast can make all the difference. No doubt you’ve read all the books that tell you ‘the key to crisis management is advanced planning’, and yet it’s surprisingly common to find that this particular job never […]

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Let’s Get Social

One of the best things about working in PR is the opportunity to meet a wide range of interesting people, and listen to them talk about some extraordinary things. A case in point was the astounding presentation by Mark Stewart from Microsoft that I was lucky enough to sit in on at a recent client […]

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