Tag Archives: measuring PR

Can everything that counts be counted in PR?

“Not everything that can be counted counts, and not everything that counts can be counted,” said Albert Einstein many years ago. It’s a statement that you might feel resonates with the perennial issues of PR measurement. The idea of evaluating campaigns using AVEs (Advertising Value Equivalents) was rejected so long ago that they sound like […]

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The hitch hiker’s guide to social media measurement

Galaxy

As we have mentioned elsewhere in this blog (AVE is a dying breed), the world of PR measurement is changing. A good case study written by a journalist or a glowing product review is worth 10 times more than the thousands of pounds it costs to advertise in that magazine. But it is not the […]

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What to do if your PR isn’t working

Here at Catherine Lane Towers, we are big fans of monitoring our PR campaigns to ensure that we constantly hit the right notes for our clients. It’s been nearly a year since AVE was formally discarded, but any PR worth their salt would agree that metrics – providing they are bespoke to a client’s requirements […]

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Is your PR efficient?

Working with clients in the Public Sector (as we do here at Catherine Lane PR), ‘efficiency and effectiveness’ and the very real need to do ‘more with less’ are subjects that keep coming up. PR should follow suit and be as effective as it’s possible to be, offering tangible benefits and value for money at […]

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AVE is a dying breed, but what’s the alternative?

The news that PR Week has decided to ban AVE (Advertising Value Equivalent, or how much the coverage would have cost if the space had been paid-for advertising) as a measurement method in its awards won’t have surprised many people working in public relations. It’s been a bone of contention for a long time and […]

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