Tag Archives: PR

Acronym Bingo, anyone?

Few would disagree that communicating with your target audience in a clear and engaging manner is one of the touchstones of good public relations. In the first of her guest blogs, award winning freelance journalist Sal McKeown discusses one of the barriers to this and a personal bugbear – the increasing use of confusing acronyms. […]

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In it for the long run?

I got a shock last week when, taking a Ryanair flight, I noticed a significant change in how I was treated by staff and also in the tone of the inflight magazine. The mag listed a number of different ways in which the company was improving service to customers – not something I am used […]

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How to write a winning award entry


Award entries are a great way to get recognition for your brand, your products or your customers. They can also lead to media interest in the winners and so are a good tool for PRs to use.
The downside is they can sometimes take a long time to put together, so you only want to invest the time if you are certain you will get the recognition you deserve. So what do you need to do to increase the likelihood of you winning the award you’re after?

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PR that delivers on your business objectives

Success & Failure

A Guide to Good PR

Lots of businesses recognise the need for PR, but how do you create a PR plan that delivers on your objectives? Read these tips

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Using Public Speaking Opportunities for PR

Presenting a “how-to” talk in front of an audience of potential customers can be a great way to increase awareness of your company, product and/or service, and ultimately attract new business. Don’t panic if public speaking fills you with dread – the speaker doesn’t need to be from within your own company. If your product […]

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Is your PR efficient?

Working with clients in the Public Sector (as we do here at Catherine Lane PR), ‘efficiency and effectiveness’ and the very real need to do ‘more with less’ are subjects that keep coming up. PR should follow suit and be as effective as it’s possible to be, offering tangible benefits and value for money at […]

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Product Reviews – A PR High Scorer

Product reviews can be a great way to raise the profile of your company and its products. Here are a few tips for getting a great result

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PR Census 2011: Why The Future Looks Bright for PR.

The results of the largest-scale research project into the PR industry for many years are in. Jointly commissioned by PRWeek magazine and PRCA, a professional body that represents PR consultancies, freelancers and in-house communications teams, the 2011 PR Census has been collated from data and desk research to build up a picture of who works […]

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