Tag Archives: social media

Which social media channels do teachers use?

To help focus your PR and marketing efforts, you want to know whether teachers are active users of social media and if so which channels they use to help them find information to support them in their work.

Well, we went out and asked teachers exactly those questions and here in our video, we find out whether Twitter is the only social media channel teachers use to share information and resources or if they dip into others too.

Posted in Blog, PR Planning, social media, Twitter | Also tagged , | 1 Response

Which blogs do teachers read?

There are a plethora of education blogs on the internet, but do you know how teachers decide which ones to read? Well, we stopped a few friendly teachers and asked them that question.

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Which publications do teachers read?

One of the keys to targeting teachers effectively is knowing where they go for information and getting your products featured in those places. In this video, teachers talk about which publications they regularly read.

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Can everything that counts be counted in PR?

“Not everything that can be counted counts, and not everything that counts can be counted,” said Albert Einstein many years ago. It’s a statement that you might feel resonates with the perennial issues of PR measurement. The idea of evaluating campaigns using AVEs (Advertising Value Equivalents) was rejected so long ago that they sound like […]

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‘Cut out and keep’ guide to crisis management

Nobody likes to dwell on the possibility of it happening, but should a crisis hit, the ability to act fast can make all the difference. No doubt you’ve read all the books that tell you ‘the key to crisis management is advanced planning’, and yet it’s surprisingly common to find that this particular job never […]

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What to Tweet

The Thinker

Stuck for ideas of what to Tweet, here are some suggestions that might help

Posted in Blog, social media, Twitter | Also tagged | Leave a comment

Raising Your Twitter Profile

I have been advising our clients a lot recently on raising their Twitter profiles. I thought I would share some of the key pointers here too.

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Viewing Your Social Media Footprint

Erik Qualman, the American author of a best selling book called Socialnomics, recently said in an interview, “People often ask, what’s the cost of social media? A more important question is, what is the cost of doing nothing? The ROI of social media is your business will still exist in 5 years.” It’s a strong […]

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The hitch hiker’s guide to social media measurement


As we have mentioned elsewhere in this blog (AVE is a dying breed), the world of PR measurement is changing. A good case study written by a journalist or a glowing product review is worth 10 times more than the thousands of pounds it costs to advertise in that magazine. But it is not the […]

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