Tag Archives: Twitter

Which social media channels do teachers use?

To help focus your PR and marketing efforts, you want to know whether teachers are active users of social media and if so which channels they use to help them find information to support them in their work.

Well, we went out and asked teachers exactly those questions and here in our video, we find out whether Twitter is the only social media channel teachers use to share information and resources or if they dip into others too.

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How to use #Hashtags Properly

Enter the world of Twitter and you will experience a typhoon of hashtags –  #sohappy, #quoteoftheday, #besteventever, #justhashtaganything The aim of a hashtag is to enable people to search for tweets that have a relevant theme.  Used properly, hashtags can be a very powerful marketing tool to drive customers back to your site or to […]

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What to Tweet

The Thinker

Stuck for ideas of what to Tweet, here are some suggestions that might help

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Raising Your Twitter Profile

I have been advising our clients a lot recently on raising their Twitter profiles. I thought I would share some of the key pointers here too.

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Viewing Your Social Media Footprint

Erik Qualman, the American author of a best selling book called Socialnomics, recently said in an interview, “People often ask, what’s the cost of social media? A more important question is, what is the cost of doing nothing? The ROI of social media is your business will still exist in 5 years.” It’s a strong […]

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Planning a Social Media Campaign?

I recently went along to a couple of ‘Social Summer’ evening workshops, run by the Chartered Institute of Public Relations and ideal for any PRs with a keen interest in anything related to social media. Very informative they were too. The last one I went to, ‘Kick start your social media strategy’ by Simon Sanders, […]

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What to do if your PR isn’t working

Here at Catherine Lane Towers, we are big fans of monitoring our PR campaigns to ensure that we constantly hit the right notes for our clients. It’s been nearly a year since AVE was formally discarded, but any PR worth their salt would agree that metrics – providing they are bespoke to a client’s requirements […]

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Let’s Get Social

One of the best things about working in PR is the opportunity to meet a wide range of interesting people, and listen to them talk about some extraordinary things. A case in point was the astounding presentation by Mark Stewart from Microsoft that I was lucky enough to sit in on at a recent client […]

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What’s wrong with Twitter? or Why bosses don’t Tweet?

Twitter on Laptop

In our industry Twitter is on everyone’s lips. Why? Because its potential as a networking and relationship building tool is huge. You can struggle to get the head of a think tank to answer your emails or letters, but he or she may be quite happy to share tweets with you on a regular basis. And once […]

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