Top Tips for PR Inspiration

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There are times when a little PR inspiration goes a long way.

Maybe you are planning a new product launch or are simply stuck for ideas for a news hook that will help convince the media to write about your organisation now.

Here are a few PR tips to help you come up with a new angle that will spark the press interest you are looking for.

1. Grab a calendar
Take a look at what issues or events are coming up in the next few weeks and months that you may be able to hook a story to. Year Ahead is a good resource for this as it lists PR weeks – you know the sort of thing; its anti-bullying week, go-green week and even stand on your head and eat chips week (probably). There is usually something happening you can hang your news release on to.

Other free resources include the Office of National Statistic’s Release Calendar – this tells you which figures the government will publish and when. The TES Resources site and Scholastic web sites do good school focussed lists of news events too.

Why not ask your customers what big dates are in their diaries too – school place application time, the exam revision period, back to school/college, UCAS clearing time. It is likely you will come up with a few good dates in the calendar that you can make newsworthy.

Always bear in mind the timetable of your publications when pitching your story as a monthly or bi-monthly publication will need to be targeted 3 months before the news date.

2. What’s hot

What’s happening in the news always gets editors and bloggers interested. Listen to the Today programme on Radio 4 in the morning as politicians and journalists listen in and they are the ones that generally set the news agenda. But also, keep an eye on the latest celebrity news and any media chat around popular TV programmes. Sometimes, something that has happened to a famous personality or X Factor hopeful can be a lead in to a story.

3. Go for a walk

It’s hard to think outside the box when you’re always in it. Go outside, get some fresh air and get the creative juices flowing. This has not failed me yet.

4. Brainstorm ideas

Get a few of your team together to think up ideas of how to promote your products differently. Always use the ‘no idea is stupid’ rule – it is often what seems ludicrous or overly ambitious at the beginning that turns into the best idea in the end. One tip that makes for successful brainstorming is to go through the alphabet and ask everyone to come up with ideas or words related to whatever it is you are trying to promote for every letter. It may get you a lot of wild ideas but you should pull a few gems out too.

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  • About the Author

    It’s my job to look strategically at our clients’ goals for their brand and then apply my knowledge of PR, the media and online communities to make sure that we deliver. The part of my job that I enjoy most is being able to provide a fresh perspective for our clients – and uncovering the best way to raise the profile of their brand. I also love keeping up to date with the ever changing nature of PR.

    Before setting up the business, I worked both in-house and agency-side doing PR in the education and telecoms sectors. I split my time between France and the UK and so I can often be found at airports smuggling cheddar cheese into the land of camembert.

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