What we do

Our Objective is to Deliver What Your Business Needs.

Catherine Lane PR TeamFirst and foremost – we listen. By listening and asking probing questions we get to the bottom of exactly what your business needs. We then design a comprehensive plan of activities around that to deliver your goals.

We advise – we have a lot of experience and we are happy to share it. Whether you use us for a one-off project or for many years, like most of our clients, we will be happy to give you the benefit of our knowledge so you can use it in all your communication campaigns.

We deliver – every single member of the team is a doer. Yes, we love the creative side – in fact we have brainstorming time set aside each week so we can come up with the best PR ideas for our clients. But it is no good having the ideas if you cannot see them through. This ability to deliver sets us apart from the rest.

Our services

Online and Offline PR Campaigns

Whether you need to raise the profile of your spokesperson, launch a new product, counter a negative view of your brand or simply get potential customers to buy your product, we will devise a PR programme that fits your objectives and your budget. We will then implement it and measure our progress against your goals to ensure we deliver.

Blogger engagement

There is a world of difference between a blogger and a journalist. Approaching an influential blogger in the way you would a journalist will get you nowhere. We know what works and can make sure your brand gets talked about in the right way in the right circles.

Influencer engagement

You generally know who you need to be speaking with to make a difference. The trouble is they may not be interested in talking to you. We can advise you on who to approach and how, so that your message gets heard in the right peoples’ ears.

PR brainstorming

Is the same old communications activity not having the desired affect? Are you unsure of how to get your message to the right audience? We can help. We offer a brainstorming service where we support your internal marketing or PR team and come up with new ways of achieving your objectives. We can help you think outside the box as we are not constrained by ‘doing what you have always done’ thinking, which sometimes stifles marketing team creativity.

Key message development

You know your products and you know your customers. But you may be struggling to talk to your customers about what you have to offer in a way that makes them sit up and take notice. We can work with your senior management team to define what messages you should be using when talking to your market. This exercise can help frame your marketing and PR activity so all communication from you hits the right note and gets results.

Crisis management

Nobody likes to think about it much but unfortunately there are times when you need PR people to carefully manage the bad news, as well as the good. Working with the biggest brands in the education and wider public sector, we know exactly what to do when the going gets tough; when to speak, what to say, when to get social and whether silence is ever the best policy.

Copywriting

We think like journalists, which means we write like them – always with the reader in mind. That’s why we never get bogged down in technical speak or industry terms that customers do not understand – unless we are writing for an audience of self confessed geeks, that is. We make sure the written word counts on all your brochures, case studies, web sites and blogs.

We even offer a blog writing and posting service so you can ensure your company blog is kept up to date with engaging content on a regular basis.

  • What our clients say

    "Very responsive to urgent issues/requests. Extremely strong relationship management across all areas of our business."

    "You're responsive, have a rapid turnaround of work and easy to discuss ideas with, turning often wild ideas into a quality piece of work."

    "Response times to enquiries/requests are very quick and very clear. Impressive quality of work that comes through demonstrating in-depth industry insight."

    "It is a very professional and informed service, great people and represent our company and values really well."

    "The service we receive is great."

    "The team are great to work with and really enthusiastic about our business and the education sector. It's great to be working with people who really know their stuff."

    "Friendly, approachable team who deliver great results."

    "Good, solid service provider. Flexible, open and trustworthy."

    "You make it look so easy when turning a dry subject into something very interesting."

    "Always professional, always helpful, always top quality."

    "Work is of a very high standard and with good results. A pleasure to work with the team."

    "Catherine Lane PR has enabled us to build a positive relationship with the press that has resulted in many more of our customers understanding just what our software can do for them."

    "Catherine Lane PR continues to more than justify my decision to take them on and then increase the number of days that they do for us."

    "We were extremely impressed with the ability of Catherine Lane PR to get to grips quickly with our products and their key messages, which was reflected in the quality and amount of press coverage we received."